Content Management

What e-Commerce is All About
Your e-Commerce site has one main purpose, and that is to sell, sell, sell. Whether it is products, services, subscriptions, yourself or your organization, you want it to be well-known and appreciated.

With a brick-and-mortar location, you can accomplish this with signs, smiles, handshakes, sales and all the traditional trappings of commerce. In order to do this on the internet, there is underlying programming that is necessary to support every visible sign or activity. This underlying programming does two things: it lets your visitors interact with your site and it lets you interact with your site. This essentially gives you and your customers the ability to interact with each other.

What Content Management is All About
In the past, it was necessary to know several programming languages in order to build and maintain an e-commerce site. This was accomplished by a good web programmer. A good site made it easy for visitors to find their way around, but almost impossible for the business owner to make day-to-day changes and do the vital upkeep that any store requires.

With the invention of user-friendly Content Management Systems, the business owner no longer needs to know html, css (cascading style sheets), java script or any other programming language in order to maintain and update an e-commerce website.

With a Content Management System, all you need to do is fill in pre-formatted fields. This lets you add new products: SKU, product name, descriptive text, prices and other pieces of information, as well as change prices, let customers know the status if a product is backordered and any number of other alterations.

With a Content Management System, you can add information such as warranties, how to clean, where to go for service or any other tidbit. All of this reduces your workload because you can put the generic answers online which leaves you free to troubleshoot the truly individual problems that pop up from time to time.

The eTweek Content Management System allows you to create categories, products, informational pages, photo galleries, navigation pages and more with only a little bit of learning curve. You don't need to know programming languages, you only need to learn your way around the builder.

• This saves you lag time because you don't have to call a busy programmer to make changes.
• This saves you money because you don't need to pay a minimum charge to make small changes.
• This saves you frustration because you can see immediately how it looks and you can go back and fix typos and grammatical errors immediately instead of stewing about it while it sits out there for all the world to see.

A Content Management System gives you the ability to manage your own e-commerce store with no one in the middle to try to figure out what you want via a telephone call or e-mail. You have complete control whenever you need it, wherever you are. You're gonna love it!

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